This is the third in a series of columns about Japan Inc.’s ultimate global challenge: marketing (if you came here from somewhere else, read this and this first). Marketing is the process involved to sell a product and brand. It addresses how a product or brand should be perceived by the customer to be more desirable (positioning); where and how […]
This is the first in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Japan is the world’s third largest economy; it is an influential country and will continue to be a valuable contributor to the global economy. In the 1950s, Japan competed largely on low prices, low wages and selling cheap imitations of western goods. Recognizing the […]
