Japan’s industrialization in the late 19th and early 20th centuries is a fascinating and remarkable story of a nation that transformed itself from an isolated feudal society into a modern industrial powerhouse. The history of Japan’s industrialization is filled with challenges, determination, and the foresight of visionaries who played a vital role in various development steps. This story delves into […]
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Six Reasons Why Japanese Companies Struggle with Marketing
Continuing from my first article, this is the second in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Following are the six reasons I believe Japanese companies struggle with marketing. 1. Language In the Japanese language, there is no direct translation for the word or concept of Marketing. It is spelled phonetically via five katakana characters (separate […]